Adrian
Goleby.
An unusual mix of creative production, biomedical science, and technical systems-building.
My work started in music, but not in a neat or linear way. I was organising youth events in the Redlands, teaching guitar, and eventually dropped out of a film degree to play full-time in the Australian heavy music scene. Through bands like Irukandji, Arcane, and Caligula's Horse, I became part of the touring and recording machinery—learning firsthand how much creative work depends on logistics, timing, and making things work under pressure.
Around the same time, a camera ended up in my hands. I built a freelance production practice directing and editing music videos, largely under the banner of The Major Lift, which originally started as a podcast exploring the shared discipline between physical training and creative work. (I did a Certificate of Personal Training in there somewhere too; it's all a bit of a blur).
In 2022, I returned to study and completed a Bachelor of Biomedical Science. The fields are different, but the process is exactly the same: observe the system, separate signal from noise, and build a working model of what is happening.
That same practical instinct now drives Showgaze and Essential Millennial. Whether it's turning audience-shot footage into usable media or teaching digital literacy, the goal is the same: understand the system, make the messy parts usable, and build tools that help people work with what is already in front of them.
